Science in the City (San Francisco) Conference app for STEMCELL Technologies
Designing a conference experience for people who don't have time to figure it out.
CHALLENGE
Scientists are busy. The experience shouldn't be.
With hundreds of sessions, speakers, and researchers to connect with, conference information can quickly become overwhelming.
The challenge was to create an intuitive, effortless interface that helped scientists find the right sessions, manage their schedule, discover relevant research, and connect with the people behind it.
The city became a secondary layer — helping attendees navigate San Francisco between sessions, meetings, and events.
ROLE
Brand Designer — Strategy + Narrative + Visual Systems + Digital
Brand Designer — Strategy + Narrative + Visual Systems + Digital
Defined the experience strategy and visual language
Designed the conference app and attendee journey
Built a scalable digital system for conference content
Prototyped intuitive flows for sessions, schedules, and networking
Shaped the experience around how scientists discover and connect
Designed the conference app and attendee journey
Built a scalable digital system for conference content
Prototyped intuitive flows for sessions, schedules, and networking
Shaped the experience around how scientists discover and connect
IMPACT
We turned the conference program into a personalized digital experience.
The app brought schedules, sessions, speaker information, networking, and essential San Francisco navigation into one place — reducing the printed program by 70%.
A conference experience that put the focus back where it belonged:
Less searching. More science. More connections.
