Smart Sparrow
Turning emerging adaptive-learning technology into a compelling investment story.
ROLE
Founding Designer — Brand Identity + Narrative + Visual Systems + Digital
Founding Designer — Brand Identity + Narrative + Visual Systems + Digital
Defined the visual language and brand narrative
Designed digital interfaces that turned complexity into clarity
Built scalable visual systems across brand and product
Prototyped interface concepts and interaction patterns
Directed the visual expression across digital touchpoints
Designed digital interfaces that turned complexity into clarity
Built scalable visual systems across brand and product
Prototyped interface concepts and interaction patterns
Directed the visual expression across digital touchpoints
CHALLENGE
In 2015, adaptive learning was an emerging approach to online education. Smart Sparrow was developing technology that could make digital learning more responsive to how individual students learned.
The challenge was to make a complex new idea easy to understand, visually compelling, and credible enough to present to potential investors, including the Bill & Melinda Gates Foundation.
THE RESULT
Created a cohesive brand and visual story that made an emerging technology easier to understand and communicate, helping Smart Sparrow articulate its vision to investors, educators, and partners.